Perfect Water and Absolutely Water recently joined forces and by this initiative created a business entity and model that positions Perfect Water in the top echelons of water purification and related equipment distribution in Africa. Perfect Water is without a doubt the leader in the creation of Perfect Water Shops and subsequent distribution of branded purified and or prepared water as well as the distribution of water purification, filtration and dispensing equipment.

Through our Perfect Water Agency network we have a strong focus on the distribution of water purification equipment to meet drinking water quality requirements in residential, commercial and semi-industrial markets and distribute the most reliable and durable water purification systems in the world. We carry 9 months supply of stock in our warehouses as well as all the parts necessary to service our Agents and customers effectively.

With our Perfect Water Shops we supply purified and or prepared water to the public. The water supplied is purified through Reverse Osmosis purification, ozonation and deionization processes and offers the cleanest, healthiest solution to drinking water. We are the sole suppliers of the PurePro water systems in Sub-Saharan Africa, the largest manufacturer of high quality water purification and filtration systems.

The Concept

Perfect Water entertains two concepts in its expansion program:

• Perfect Water Agent - R 18 450.00 (incl. Vat)

• Perfect Water Shop - R 469 600.00 (incl. Vat)

Perfect Water Agency

Perfect Water has developed a direct marketing business system for the exclusive purpose of moving water & water purification products to customers while generating wealth for the distributors marketing these products through a team of trained salespeople.

The concept of the Perfect Water Agent appeals to many because it is easy manageable, well designed, affordable and duplicatable. Quality of our service, effectiveness of our equipment and excellent products used, increase the appeal. A Perfect Water Agent’s business can be described as the type of business that offers a variety of options to suite the investor’s needs, whether it be marketing, selling, distribution, presentation, training, service or just plain investment. Our Perfect Water Agent marketing plan is as old as the bible. It combines the effective use of relationships with good products and services. It is commonly referred to as word of mouth marketing but officially recognized as Direct Marketing. According to the DSA (Direct Selling Association of South Africa) some 700 000 people are involved in Referral and or Direct Marketing in South Africa, but more on that later.

The Perfect Water Agent marketing plan was developed with the following wealth secrets in mind.

A Perfect Water Agent can be in business within a week for an investment of R 18 450.00 which includes training, marketing materials and stock to the retail value of R 18 450.00. A Perfect Water Agent can recover 100% of the initial investment just by selling the stock received.

Perfect Water Shop

The Perfect Water Shop is by far in a league of its own with jealous competitors dying to also be part of our beautifully designed franchised business model.

State of the art design techniques were used in the design process and each Perfect Water Shop is identical in its common look & feel for that familiar customer experience when our customers visit other stores when on holiday or on a business trip in another town or city.

The Perfect Water Shop distributes prepared / purified bottled water to retail customers as well as businesses, restaurants, hotels & guesthouses. Water is sold in small 500ml containers as well as 1.5lt, 5lt, 10lt, 20lt and 25lt containers. Water refills is a primary focus and customers can refill their own containers on a daily basis. Apart from water sales, the Perfect Water Shop also sells water purification equipment and parts to customers and Perfect Water Agents who does installations of this equipment in customer’s homes. Water dispensers and filters are but a few more products sold by a Perfect Water Shop.

Other consumables will also become available to the Perfect Water Shop owner to sell and we are always on the lookout for innovative new products and services to offer our loyal customers.

A Perfect Water Shop can also produce Perfect Water Ice for those hot days when ice is needed for drinks galore on sporting, braai or social events.

The Perfect Water Shop caters for everybody and for the kids and we are already in the development phase of our new mascot “Captain Perfecto” and his “Perfect Water Gun” that will be widely used and played with by the children of all our loyal customers.

A Perfect Water Shop sells at around R 469 600.00 (Vat incl.) for a full turn-key operation.