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Contact Franchisor:
Kriel Van Niekerk - 083-9564921 or email jannie@simplesimonpies.co.za

The font you choose must be easy to read – there shouldn’t be any confusion with regards to what the text actually says – you want people to be able to read and remember your business name! The font size should be well proportioned to other visual or graphic elements used in the logo, so essentially you have a balanced logo.

What does your logo look like in black and white? There may be times where it will be printed in black and white and you should check that it still looks good and clear in this format.

Is your logo versatile? Does your logo look good at a small size, large size, on a business card, on a brochure, on a letterhead? It is important that your logo looks good on any printed or online media as well as on signboards. Bear these points in mind when designing your logo and visualize the logo on different types of advertising platforms.

Longevity: As a company grows and expands it may require that the logo changes slightly to accommodate new ideas, products, marketing campaigns etc. Try and visualise whether your logo can take on subtle and sometimes temporary changes such as colour or a slight modernizing of the font or the addition of a small symbol. This allows a company to keep their core look and feel but to incorporate subtle creative changes if necessary.

Test your logo – get peoples opinion. Create 2 or 3 logo options and ask friends, family, colleagues (anyone) to choose which stands out the best. Don’t allow your opinions or thoughts to come through – try to remain objective. Make a note of what people liked the best as well as any practical comments that were made.

Altogether the logo should be able to communicate or give some idea as to what the business is about.

The Second Key Element of Branding; Create a Unique & Memorable Tag Line.

A tagline is a short, memorable phrase usually positioned under the logo that helps to reinforce the focus of the brand as well as the vision and purpose of the company. Taglines should flow naturally and should not be difficult to remember. You want people to automatically associate your logo with your tagline and so creating a good tagline is not easy - take time to think about this and refine it over time is necessary.

By Jeff Elgin | March 07, 2005

How to Franchise your Business is a book produced by FASA. It is aimed at entrepreneurs who have a business concept and would like to know how to go about franchising it, this book covers all the aspects of setting up a franchise from how it is done internationally to how to set up a pilot operation, plan the roll-out to the legal and contractual implications.

Are you looking for a franchise consultant to help you turn your concept into a franchise? Then contact Franchize Directions on +27(0) 11 803 0665 or visit www.Franchize.co.za. Franchize Directions specialise in franchise development, consulting and specialised training for franchisors and franchisees.