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| Chicken King |  |
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| Franchise Category | |||||||||||
| Food and Restaurants | |||||||||||
| Description | |||||||||||
Chicken King enjoys a royal share of the quick service restaurant sector in Southern Africa. Chicken King aims to rule the roast by offering customers succulent, home-style roast and fried chicken, accompanied by fresh salads and wholesome seasonal veggies, in grand home-cooked style. The Chicken King brand is moving into a new era with a hot new look, tasty ideas and a mouth-watering menu set to make it the most exciting brand in the quick service restaurant market. |
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| Background / History of Business | |||||||||||
| Chicken King, managed by franchise management group Retsol, has been voted into the top 10 of the Sunday Times Generation Next Youth Brand Survey, indicating favourable ratings by South Africa's urban youth. This is good news for the brand: Chicken King was not featured in the Top 10 in 2006 but has been voted tenth best fast food place in 2007. The Generation Next Survey, conducted during the first quarter of 2007, is an annual youth brand preference study that tracks the evolving consumption behavior of young South Africans. The survey is becoming increasingly important as, according to HDI youth marketers, the youth market represents the single largest proportion of SA's population (53%). In addition, young consumers often influence the brand or purchase decisions of others - their parents, siblings or friends. The researchers identify three target groups, tweens (primary school, aged 8 to 13), teens (secondary school, 14 to 18) and young adults (19 to 23) and analyze preferences and consumption similarities and differences by age, gender and subculture. |
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| Minimum Investment | |||||||||||
Full Format Setup R1 500 000 On The Go Format Setup Cost R900 000 |
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| Training | |||||||||||
Full Training Given |
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| Locations Available | |||||||||||
Nationally |
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| Contact details | |||||||||||
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