With a successful legacy stretching back over 30 years, Bimbo's pioneered and now dominates the 24-hour fast food market. The Bimbo's franchise and new generation product range not only rides in the slipstream of a tried and tested business concept of almost three decades; its competitiveness in the fast food and quick service restaurant is continuously ensured by market research, sales analysis, experience and constant upgrades.

Bimbo's franchisees receive solid support from the franchisor and operations, financial and marketing systems and programmes are used to assist the franchisees in maximising operating profits and ultimately the return on investment.