Buying a health or beauty franchise is one of the best franchise investments you can make right now. But it’s also a competitive nîche, which means you’ll have to work hard to attract and retain clientèle and grow that customer base. Here are Franchise Finder’s top five tips to promote a beauty franchise…
#1 Have a Unique Selling Point (USP)
What is it which makes your beauty franchise unique – is it a stunning location, highly qualified beauty therapists or a special beauty treatment, for example? Your USP sets you apart from your competitors, emphasises the difference between you and them and encourages customers to make the switch from their brand to yours.
#2Invest in a Good Website
Says Forbes Magazine, in days gone by the only reliable resource for retail businesses seeking a local audience was the Yellow Pages. Times have changed. Websites are no longer reserved for big corporate companies; they’re a must have for a local franchise business, as well.Think about it – where do you turn when you need to find service providers in your area, or their contact details? That’s right – Google! Your potential clients are doing exactly the same; which means if you’re not online, you’re losing out. Remember: Make sure your website is search engine optimised to increase its chances of ranking well on the search engine results page and to attract more web traffic.
#3 Offer a Virtual Tour of Your Franchise
While web visitors are cruising around your website, they’re deciding whether or not your beauty franchise is good enough to warrant contacting you via email, giving you a call or, best of all, dropping by for a physical visit.It’s your job to convince them that it is! How? Pack your website full of useful information about your products, services and franchise team with strong calls-to-action (invest in a web copywriter to help you with this) and provide a gallery of good quality photos. Make sure your contact details are clear and easy-to-find.
#4 Have a Social Media Presence
Increasingly, people are spending large amounts of their time on social media sites. Strengthen your web presence with social media campaigns. Create social media profiles for your franchiseon a few of the popular networking sites and use it to interact with existing clients and find new ones, showcase your products and services and keep people informed about special offers or events.
#5 Do Special Promotions
People love scoring a deal! Have an online offer of the week or month and promote it on your franchise website and social media profiles. Consider:
- Posting discount coupons on your website for people to print out and bring in to your beauty franchise
- Making use of Facebook Offers on your franchise’s Facebook page
- Become a part of deal-of-the-day websites, like Groupon.